Creating iOS apps begins with clarity about the target users, the app's purpose, and the problem the initial release must address. A solid discovery phase defines the MVP scope, selects an appropriate architecture, and omits features that seem flashy on paper but don't enhance actual usage.

After laying the groundwork, attention turns to UI behaviour, performance, and reliability across iPhone models and iOS updates. Uniform navigation, disciplined state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after launch.